About
MOOD was founded by the former, award-winning editor-in-chief of Cosmopolitan. She approached her fashion director and together they formed this creative agency. In a world where 99.9% of advertising agencies are founded by men, and considering women weild more than 70% of the world's consumer purchasing power, they are best positioned to help you cut through the saturated noisy clutter and capture your target market with content that matters.
Our mission is to make sure your brand sets the mood, hence our name. We work with a custom approach, listening to your needs to develop creative concepts that actually resonate. Our network encompasses cutting-edge creators ensuring best of breed content and an integrated media offering rooted in the cultural zeitgeist. And, having been on the receiving end of press releases for many years, we know what good PR looks like. The media landscape has changed and we believe in considered partnerships to get your message heard and valued. With over a decade of industry networking, we leverage the power of our influencer and celebrity contacts to ensure your product meets its market authentically.
Our People
Holly Meadows, founder.
The former editor-in-chief of Cosmopolitan and deputy editor of ELLE, Holly has a wealth of experience in conceptualising, pitching and publishing campaigns for advertising clients. She headed up the commercial content studio at Associated Media Publishing and won best marketer in the 2019 IAB Bookmarks Awards. Having led branded content marketing projects for big international brands like Netflix, Estée Lauder, Nissan and GUESS, she has over a decade of experience in the media and advertising industry. In her time at COSMO Holly spearheaded many firsts including publishing the brand’s first-ever transgender cover star, staging a protest to end tampon tax, and launching the brand’s first-ever green issue in partnership with the United Nations Environmental Programme (UNEP). Holly is happiest working with clients to effect change for good.
Cleopatra Marcopoulos, co-founder.
Cleo is the former group fashion director of Cosmopolitan and Good Housekeeping, and co-founder and creative director of the fashion rental platform, Style Rotate. She is an innovative thinker, doer and content addict, with nearly a decade of experience in the fashion and media industries. Cleo has produced content marketing campaigns for many brands including Old Khaki, Calvin Klein, Pandora, Forever New and Foschini. Her work has been syndicated by global editions of Cosmopolitan, including the United States, British and Dutch editions. She has styled and creative directed some of South Africa’s most famous celebrities and talents, including Nomzamo Mbatha, Bonang Matheba, Demi-Leigh Nel-Peters and Pearl Thusi. Cleo is passionate about empowering women and she recently co-founded The CORA Project, a project that aims to combat period poverty in South Africa.
