Golden Ratio

Brand Activation

Golden Ratio is a new, locally produced rum brand that required our services to launch into the liquor market. Our task was to conceptualise and produce the launch activation event, as well as seed press drops and create digital content for Golden Ratio’s social media platforms.

We partnered with a variety of lifestyle influencers who were each gifted a press drop and asked to create their own ‘golden cocktail’ using the contents of the drop and a recipe card. Our launch event was hosted on the rooftop of The Vib Hotel in Cape Town and consisted of 60 key media attendees, a top local DJ and sunset snacks. We printed branded decals for ‘gram moments and served up Golden Ratio cocktails created by our expert mixologist. To wrap up the launch our brand and influencer partners hosted a social media giveaway where you could win a night at the hotel and a Golden Ratio-paired dinner-for-two. The objective? Brand reach and follower growth.