H&M Studio
Launch Event
MOOD produced the launch of H&M Studio's latest collection inspired by 'The Surrealist Garden', which explored the juxtaposition between fashion and the digital and physical spaces.
The event was hosted at a unique location, Nirox Sculpture Park, a park in the Cradle of Humankind, Johannesburg, home to an amalgamation of local art and sculpture.
The range was brought to life amongst the garden, with mirrored photo moments and surrealist-inspired decor that saw pops of the collection's core brights. Guests experienced standout flora and fauna, a sculptural harvest-style food table and custom-made cocktails.
Each guest made Ikebana flower arrangements and experienced Sound Bathing, a meditative practice using sound waves. Local conceptual photographer, Mishaal Gangaram, captured the day through a series of images and incorporated a custom treatment evoking futurism.
Services Provided
Creative concept
Location and venue scouting
Event production
Supplier relations
Entertainment
Content output
PR and guest list management