THE SUITE by Brutal Fruit

Publisher Mindset

THE SUITE by Brutal Fruit is an online media platform that gives its community access to the sophisticated world they belong to. Each quarter we release exclusive content exploring the topics of fashion, beauty and entertainment. This content lives on thesuite.co.za and @thesuitesa. MOOD is the creative agency behind the conceptualisation, execution and strategic roll-out of all content. This includes influencer engagement and marketing for all creators and brand partners. Our goal is to build an engaged digital community centred around the Brutal Fruit brand. A community that speaks to the brand’s core values of elegance, empowerment and accessible sophistication. You belong in THE SUITE. You belong where you always saw yourself. You belong at the top. This is the inclusive and inspirational messaging we convey with THE SUITE.

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Welcome to THE SUITE! Your guide to the luxe life - Finally that exclusive fashion, beauty and entertainment content you *actually* want. You’re a VIP now, ladies.

Cover Star

We chose local celebrity Mihlali Ndamase (@mihlalii_n) to be THE SUITE cover star for our first quarter. Mihlali has an Instagram following of over 1.8 million users. She is a multi-award winning content creator who specialises in beauty.

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Pillar Content

We conceptualised and produced exclusive content for THE SUITE website and Instagram across three pillars: Fashion, beauty and entertainment. This content included written articles, images, gifs, videos, memes and social-first designed assets.

In addition to the content created by MOOD, we collaborated with local influencers to join THE SUITE as contributing editors. Kiara Kittner Koller (@by_kiara) contributed to fashion, Khay Republik (@khayrepublik) contributed to beauty, and Lwandile Makhaza (@thefruitychapters) contributed to entertainment.

Make it stand out.

  • How To Wear Very Peri – Pantone's Colour Of The Year

    By Mood Creative Agency

    See More

  • How To Create This *Stunning* Sunset-Eye Beauty Look

    By Mood Creative Agency

    See More

  • These Fancy Party Appetisers Are *Ridiculously* Easy To Make

    By Mood Creative Agency

    See More

  • 5 Voluminous Silhouettes That Are Here To Stay In 2022

    By Kiara Kittner Koller

    See More

  • Beauty Creator Khay Republik Shares 6 Tips For *Glowing* Skin

    By Khay Republik

    See More

  • Fruity Chapters' Guide: Where To Eat, Shop & Party In Joburg

    By Lwandile Makhaza

    See More

@thesuitesa

Swipe πŸ‘‰πŸΎ for seasonless fashion trends to take you through 2023 with style (and affordably!) Follow the #linkinbio to discover all the trends that will ensure you look AH-mazing all year round β˜€οΈβ„οΈ #FashionTrends #SeasonlessFashion #StyleTrends #Th
Soft-glam makeup is THE latest beauty trend that’s taking over our feeds. Click on the #linkinbio to learn how to achieve this look (plus the products you need to do it) ✨✨ #MakeUp #SoftGlamMakeup #BeautyTutorial #TheSuiteEdit #YouBelongHere
πŸ“²πŸ“£πŸ€³πŸΎ WIN A*BUILD BRAND YOU* CREATOR KIT πŸ“²πŸ“£πŸ€³πŸΎ This is what you can win πŸ‘‡πŸΎπŸ‘‡πŸΎ πŸ“² A Sony ZV-1F vlogging camera valued at R10,000 from @ormsdirect and @sonyalphasa πŸ“² A R1,000 voucher and beauty hamper worth R3,000 from our fave beauty destin
Celebrate your besties this Galentine's Day! Tag them below to show them some love πŸ’• #GalentinesDay #ValentinesDay #Friendship #TheSuiteEdit #YouBelongHere
Sign up to The Suite at the link in bio and stand a chance of winning a πŸ’‹ LASH BEAUTY BURSARY πŸ’‹ with @lash_extensionsby_yasmin πŸ₯‚ 2-day beginners lashing course πŸ₯‚ Classic & volume lash training πŸ₯‚ Lunch & snacks included πŸ₯‚ Beginner lash

Services Provided

  • Brand strategy & development

  • Content creation & production

  • Social media marketing & channel management

  • Talent, press & influencer engagement

  • Digital campaign rollout

Thank You

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Thank You 〰️

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