Payflex offers an online payment gateway solution to South African merchants that allows shoppers to pay over six weeks, interest-free. In the lead-up to Black Friday, Mood recruited six influencers for a campaign that rolled out over three weeks. The goal of the influencer marketing campaign was to create reach and awareness of Payflex’s upcoming merchant deals and sign-ups to the payment gateway. Influencers were tasked to create Instagram Reels calling out some of their favourite brands and deals from Payflex’s 2000 retailers. The campaign successfully generated an earned media value of R351 890, an ROI o142,68%, and a total reach of 383.11K.