Castle Free

Publisher Mindset

We work with Castle Free as their lead content marketing agency, helping the brand with a publisher mindset positioning. The work entails conceptualising creative solutions and producing an ongoing digital content strategy across Castle Free’s website, EDM and social media platforms.

We creative direct and produce website articles, still images, designed assets and video content for the brand. We also commission influencer creators to produce content within the lifestyle and culture that Castle Free embraces. Our content strategy spans pillars such as health, fitness, and food and our different creators tap into these verticals. Another aspect of our work with Castle Free is in establishing brand partners for social media competitions to help grow reach and database.