Flying Fish

Influencer Marketing

We worked with Flying Fish in 2021 and 2022 to help drive new data acquisition to their content hub, The Flow Room. The objectives for the brand were two-fold. Firstly, to acquire new Gen Z audiences by engaging with on-brand social media creators to create content that resonates with the Flying Fish brand. And secondly, to drive lead generation via sign-ups to The Flow Room. 

Our creative solution was to conceptualise a series of thirteen influencer-led drops (aka competitions) via a campaign, branded #FlowWithItDrops.  Every two weeks, Flying Fish partnered with two different influencers to create content around a specific prize. The content served as a teaser to an experience or a product that could be won if you signed up to The Flow Room. Below is a snapshot of some of the creator content, as well as footage from one of the drop experiences.