Payflex

Influencer Campaign

MOOD worked with Payflex, an online payment gateway solution to South African merchants, to drive new data acquisition through a social media marketing campaign dubbed β€œ#BuyNowBestiesLater”.

The objectives for the brand were two-fold: to collaborate with local talent to create on-trend content that resonates with the #BuyNowBestiesLater tagline, and to encourage referrals via their unique 'refer a friend' codes.

We worked with five Instagram and TikTok influencers, each with a different target audience, over the course of a three-month period, to create viral social media trend-led content, with a Payflex twist. 

Payflex received incredible results from the campaign:

  • 2,679 new shoppers acquired

  • R2,95 million in sales volume generated

  • 16,138 campaign page views

Services Provided

  • Social media marketing

  • Influencer engagement 

  • Content output

Thank You

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Thank You 〰️

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